Expanding to Southeast Asia: Why Spanish & Portuguese Companies Should Exhibit in Vietnam – with EPA LINK.

Vietnam is quickly becoming one of the most attractive destinations in Southeast Asia for foreign investment and brand expansion. With a young, tech-savvy population, a growing middle class, and participation in multiple free trade agreements such as EVFTA, CPTPP, and RCEP, Vietnam offers a wealth of opportunities for companies from Spain and Portugal looking to diversify beyond the EU. While market entry in Asia can seem complex, trade fairs remain one of the most efficient, low-risk ways to test new markets, build brand presence, and develop business connections. Participating in exhibitions in Vietnam gives companies direct access to local buyers, importers, government procurement units, and industry stakeholders — all under one roof. Whether your company specializes in food and beverage, fashion, textiles, renewable energy, smart manufacturing, healthcare, or education technology, Vietnam’s trade show calendar offers highly segmented, well-attended events in Hanoi, Ho Chi Minh City, and Da Nang throughout the year.

This is where EPA LINK comes in. As a bridge between Europe and Southeast Asia, EPA LINK offers full-service support to Spanish and Portuguese companies wishing to enter the Vietnamese market efficiently and professionally. From pre-show consulting to on-site logistics and post-event B2B follow-up, we ensure your exhibition experience delivers real value. Our services include helping you identify the right trade fair for your industry and target audience, handling registration, booth booking, and catalog translation, arranging hotel and airport transfers, and even providing experienced interpreters and local staff. If your team is unable to travel, we can also represent your business directly at the fair — presenting your products, collecting leads, and maintaining your brand’s professional presence.

Vietnam is not just a rising economy — it’s a market in transformation, increasingly open to European goods, services, and know-how. The window of opportunity is now. With EPA LINK as your on-the-ground partner, Spanish and Portuguese businesses can confidently explore, connect, and grow in Vietnam — not only through visibility at exhibitions, but through meaningful, long-term partnerships. Ready to take your brand to Southeast Asia? Let’s talk. EPA LINK is here to guide you every step of the way.